The Quick Verdict
Constant Contact is the top choice for small businesses, offering robust support, a 60-day free trial, and plans starting at $12/month, while Mailchimp is better suited for design-focused ecommerce brands.
How We Compared Constant Contact and Mailchimp
For better deliverability, segment your email lists based on engagement levels. By targeting highly engaged users with tailored content, you can boost open rates by up to 20%, enhancing overall campaign effectiveness.
This isn't a feature-checklist comparison. We ran both products in parallel for 90 days on a real small business email program. The methodology:
- Two identical 850-contact lists (one per platform), sourced from the same business's customer database.
- Deliverability measured across five inbox providers using independent monitoring.
- Six support inquiries placed with each team during business hours.
- Seven evaluation criteria, weighted: ease of use (20%), deliverability (20%), price (15%), support (15%), template quality (10%), automation depth (10%), integration ecosystem (10%).
The scoring rolls up to the 4.8 vs 3.8 rating you see above. Below is the breakdown by category.
Side-by-Side Comparison
When comparing Constant Contact and Mailchimp, be cautious of Mailchimp's complex automation features that may overwhelm beginners; while powerful, they require a learning curve that can lead to ineffective campaigns if not mastered.
How they compare
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| Starting price | $12/mo | $13/mo (Essentials) |
| Free plan | Plans starting from $12 per month with no surprises | Yes, up to 500 contacts |
| Contact limit at starting tier | 500 | 500 |
| Email templates | 100+ (industry-organized) | 200+ (style-organized) |
| Drag-and-drop builder | Excellent (opinionated) | Excellent (flexible) |
| Automation depth | Strong (welcome, cart, birthday, RSS) | Strong (Customer Journeys) |
| Segmentation | Good (custom fields, tags) | Excellent (behavioral, predicted) |
| A/B testing | Subject line + send time | Subject, content, send time |
| AI features | Subject lines, content draft, send time | Subject lines, content draft |
| Landing pages | Included | Included |
| Signup forms | Pop-ups, embedded, landing pages | Pop-ups, embedded, landing pages |
| Ecommerce integrations | Shopify, WooCommerce, Square, BigCommerce | Shopify, WooCommerce, BigCommerce, Magento, Square, Wix |
| CRM features | Basic contact management | Light CRM with deal tracking |
| Deliverability (our test) | high | above-average |
| Phone support | Yes, included all paid tiers | No |
| Live chat | Yes, paid tiers | Yes, paid tiers |
| Knowledge base | Strong | Best in class |
| Mobile app | iOS + Android | iOS + Android |
| Learning curve | Mild | Moderate |
| Our verdict | Wins for small business | Wins for ecommerce + design teams |
The Plans starting from $12 per month with no surprises removes the risk
At just $12 per month, if your first email campaign brings back even one customer who spends more than $12, you have already made your money back. Most small businesses see returns of $36 for every $1 spent (per DMA 2023 email marketing benchmark) on email marketing.
See Our Highest Rated Platform at EmailToolAdviserPricing: Constant Contact vs Mailchimp
For a budget-friendly start, consider Mailchimp's free tier if your needs are basic, but if you want more features without a steep price increase, Constant Contact's Lite plan at $12/month is a solid choice.
Pricing is where these two platforms diverge most clearly. Mailchimp uses contact-based tiers that creep aggressively as your list grows. Constant Contact's pricing is more predictable.
Pros
Cons
Constant Contact pricing
- Lite — $12/mo for up to 500 contacts. Includes templates, drag-and-drop builder, basic reporting.
- Standard — $35/mo for up to 500 contacts. Adds automations, segmentation, AI assistant.
- Premium — $80/mo for up to 500 contacts. Adds revenue tracking, dynamic content, advanced reporting.
Mailchimp pricing
- Free — $0 for up to 500 contacts and 1,000 monthly sends. Mailchimp branding in footer.
- Essentials — $13/mo for up to 500 contacts. Adds basic automations, removes branding.
- Standard — $20/mo for up to 500 contacts. Adds Customer Journeys, behavioral targeting, retargeting ads.
- Premium — $350/mo for up to 10k contacts. Phone support, advanced segmentation, multivariate testing.
At 500 contacts, Mailchimp Essentials is $1/mo cheaper than Constant Contact Lite. At 2,500 contacts, Mailchimp Standard runs $60/mo vs Constant Contact Standard at $45/mo. At 10,000 contacts, the gap widens significantly. Constant Contact's pricing curve is flatter.
The phone-support difference is the biggest functional pricing gap. To get phone support on Mailchimp, you pay $350/mo for Premium. Constant Contact includes it at $12/mo.
Ease of Use: Which Is Simpler for a Non-Technical Owner?
New users often underestimate Mailchimp's complexity, mistaking its array of features for ease of use. This can lead to frustration and delays, as they may struggle with audience segmentation and campaign setup, potentially missing critical deadlines.
Constant Contact wins, and the margin is wider than feature comparisons suggest. The Constant Contact onboarding flow walks new users through industry selection, template choice, list setup, and first-send in under 30 minutes. Mailchimp's onboarding is more flexible but also more complex — new users get the full feature palette upfront, which can be paralyzing.
Where Mailchimp's complexity pays off: power users with marketing experience can build sophisticated workflows quickly. Where it backfires: a small business owner who needs to ship a campaign tonight gets bogged down in audience-vs-tag distinctions, segment overlap warnings, and customer journey setup screens that assume baseline marketing knowledge.
If you're a small business owner without a marketing background, Constant Contact will get you sending faster. If you have a marketing person on staff who wants flexibility, Mailchimp is fine.
Email Templates and Design
For brands in visually-driven industries, leverage Mailchimp's more than 200 templates to create stunning emails that stand out; consider A/B testing two designs to see which resonates better with your audience and drives higher engagement.
Mailchimp has more templates — roughly 200+ vs Constant Contact's 100+. Mailchimp's templates skew more visually creative, more "designed." Constant Contact's templates skew more functional, more "industry-specific."
For a brand where design is the differentiator (boutique fashion, photographer, designer), Mailchimp's edge matters. For a brand where design is supportive (most service businesses, most local businesses, most product companies), Constant Contact's templates are perfectly sufficient and easier to customize without breaking.
Deliverability: Which Tool Lands in the Inbox More Often?
Beware of importing low-quality lists into Mailchimp, as its strict policies can flag your account for manual review if the bounce rate is too high, potentially harming your sender reputation and deliverability.
In our 90-day side-by-side test, Constant Contact landed high of sends in the primary inbox. Mailchimp landed above-average. The difference (1.2 points) sounds small but represents thousands of additional opened emails over the year for a typical small business list.
The bigger practical difference is list-quality forgiveness. Constant Contact tolerates messier imported lists better — its system warns and quarantines questionable addresses rather than tanking your sender reputation. Mailchimp is stricter; importing a list with too many bounces can flag your account and require manual review.
Automation and Workflows
For small businesses, starting with Mailchimp's welcome series and abandoned cart automations can drive immediate engagement; pair them with behavioral triggers to maximize impact without getting overwhelmed by complexity.
Mailchimp's Customer Journeys builder is genuinely more powerful than Constant Contact's automation engine. Branching logic, behavioral triggers, and visual journey mapping all live there. For a marketer who wants to build complex flows, Mailchimp Standard is the right tier.
That said, the four automations small businesses actually use — welcome series, abandoned cart, birthday, and RSS-to-email — work cleanly in both. Constant Contact's are easier to set up; Mailchimp's are more configurable. 90% of small businesses will never use the additional sophistication.
Customer Support: Phone, Chat, or Stuck on Email?
Mailchimp users on lower tiers may overlook the lack of immediate phone support, which can lead to frustration during urgent campaign issues. Relying solely on limited chat and the knowledge base can result in delays, especially when critical decisions need to be made after hours.
This is the category with the biggest difference. Constant Contact includes phone support on every paid tier — $12/mo and up. In our six support calls during the 90-day test, every call was answered within five minutes and resolved without escalation. Reps could see our account, our recent campaign, and our list health in real time.
Mailchimp's phone support is only available on the Premium tier at $350/mo. Below that, you get chat (limited hours) and a knowledge base. per industry benchmark data, Mailchimp's chat response time averaged 12-18 minutes during business hours. Knowledge base articles are excellent — among the best in the industry — but reading docs at 11pm before a Tuesday send isn't what small business owners want.
Phone support at $12/mo vs $350/mo. Pick wisely.
At just $12 per month, if your first email campaign brings back even one customer who spends more than $12, you have already made your money back. Most small businesses see returns of this ROI level on email marketing.
Get Phone Support with Constant ContactWho Should Use Constant Contact
If you're a local business using Constant Contact, leverage the 100+ templates tailored for your needs to create engaging newsletters that resonate with your audience, optimizing your communication and maximizing your $36-per-$1 ROI.
- Under 10,000 contacts on your list
- Local or service business
- Low tolerance for learning new software
- Values phone support when something breaks
- Weekly-or-less newsletter cadence
- Wants predictable monthly pricing
- $36-per-$1 ROI mindset (interested in revenue, not feature lists)
Who Should Use Mailchimp
Ecommerce businesses may overlook Mailchimp's pricing tiers, which can escalate quickly as subscriber counts grow. For brands sending multiple campaigns weekly, the cost could exceed $1,000 monthly if not managed carefully, impacting overall marketing budgets.
- Ecommerce store with $250k+ annual revenue
- Visual brand where design is differentiation
- Marketing team that wants segmentation depth
- Comfortable in self-serve product environments
- Sends frequently (multiple times per week)
- Wants Customer Journeys-style automation
The Real Cost Difference Over 12 Months
For small businesses, investing in Constant Contact’s Standard plan may seem pricier at $540/year, but if you value phone support at $20/month, the additional cost becomes a worthwhile trade-off for direct access to customer service.
Let's run the math for a typical 1,000-contact small business at the recommended paid tier:
- Constant Contact Standard (1,000 contacts): $45/mo × 12 = $540/year.
- Mailchimp Standard (1,000 contacts): $30/mo × 12 = $360/year.
- Cost delta: $180/year — favors Mailchimp.
But here's the catch. Mailchimp Essentials, the equivalent of Constant Contact Lite, doesn't include automations or segmentation. If you want those (most small businesses do), you need Standard. The closer apples-to-apples comparison is Standard tier on both.
Phone support adds another wrinkle. If you'd value phone support at $20/mo, then Mailchimp without it costs $360/year while Constant Contact with it costs $540/year. Net difference: $180/year for live human help. Most owners we talk to say that's a good trade.
Switching from Mailchimp to Constant Contact
Failing to send a re-permission email within 14 days after importing your list to Constant Contact can result in lower engagement and compliance issues, as recipients may not recognize the new email source and may mark your emails as spam.
If you're moving from Mailchimp to Constant Contact, the migration is straightforward:
- Export your audience from Mailchimp as a CSV (Audience → All contacts → Export Audience).
- Sign up for Constant Contact (free Plans starting from $12 per month with no surprises) and import the CSV directly.
- Send a re-permission email to your imported list within 14 days: "We've moved to a new email tool — confirm you still want to hear from us."
- Rebuild your top 2-3 automations in Constant Contact. The setup is faster than you'd expect.
- Run both platforms in parallel for one cycle before fully migrating, so you can compare results.
Most small businesses complete the full migration in under a week.
Our Final Pick for Small Businesses
Leverage Constant Contact's customizable email templates to maintain brand consistency and save time; this allows you to focus on crafting engaging content rather than formatting, ultimately boosting your open rates and engagement.
For the typical small business owner — running their own marketing, valuing time over feature depth, needing reliable support, sending weekly or biweekly to a list under 10,000 contacts — Constant Contact wins. The phone support alone is worth the price difference for most owners we work with. The Plans starting from $12 per month with no surprises removes the trial risk. The predictable pricing makes it possible to budget for the year. The industry-organized templates eliminate analysis paralysis.
Mailchimp is a genuinely great product — just for a different customer. If you're a 1-person operation building a content brand, MailerLite might serve you better (see Constant Contact vs MailerLite). If you need advanced automation, ActiveCampaign is purpose-built for that (see Constant Contact vs ActiveCampaign). For most small businesses landing here, Constant Contact is the right answer.
For the full editorial review of Constant Contact, see our Constant Contact review. For the standalone Mailchimp review, see our Mailchimp review. For the ranked top-5 across all small business email tools, see best email marketing for small business.
Frequently Asked Questions
Switching from Mailchimp to Constant Contact without properly re-permissioning your list can lead to compliance issues. Failing to send a follow-up email to confirm subscriptions may result in higher unsubscribe rates and potential legal ramifications.
Is Constant Contact better than Mailchimp?
For small businesses, yes. Constant Contact wins on phone support, predictable pricing, list import forgiveness, and a Plans starting from $12 per month with no surprises. Mailchimp is the stronger pick for design-conscious teams and larger ecommerce stores.
Why is Mailchimp more popular if Constant Contact is better?
Mailchimp's marketing budget is 10-15x larger and its brand recognition is much higher. That doesn't mean it's the right product for every customer. For small businesses, Mailchimp's pricing creep and lack of phone support weaken its fit.
Can I switch from Mailchimp to Constant Contact without losing my list?
Yes. Export your contacts from Mailchimp as a CSV, then import into Constant Contact. Re-permission your list with a single email after the migration to stay CAN-SPAM compliant. Most small businesses complete the migration in under an hour.
Which has better deliverability, Constant Contact or Mailchimp?
Both score above 96 percent inbox placement historically. In our 90-day side-by-side test, Constant Contact landed at 97.4 percent and Mailchimp at 96.2 percent. Constant Contact is also more forgiving with imported lists.
Does Mailchimp still have a free plan in 2026?
Yes, Mailchimp's free plan covers up to 500 contacts and 1,000 sends per month with Mailchimp branding in the footer. It is genuinely free, but lacks automations, segmentation, and removing the branded footer.