How the rating system works
Every platform is scored on seven weighted criteria: ease of use (20%), deliverability (20%), price (15%), support (15%), templates (10%), automation (10%), integrations (10%). Scores are rolled up to a five-star aggregate. The methodology is identical for every tool we review.
How we make money
Affiliate commissions. We earn a commission when readers click through and purchase. The math doesn't influence the math — several tools we score poorly pay larger commissions than our top picks.
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Complete review archive and full methodology live at Email Marketing Rated.